Strategy 8 Consulting

Strategy 8 Consulting Pty Ltd provides market strategy and research services to government authorities, tourism businesses and cultural/heritage institutions.

Our specialty is helping clients get to know their international and domestic visitor markets better, and use consumer information to inform marketing, product development and strategy. We have experience in consumer engagement across a variety of touchpoints and the application of audience segmentation models, particularly attitudinal and psychographic.

Experienced in strategy development and implementation, we can assist organisations at any or all stages of the strategy process. We can also provide input into brand development reviews relating to consumer perceptions and needs, and contribute to brand and concept development (testing, refining, reviewing, consolidating in strategy) and campaign evaluation.

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