Firefly Millward Brown

Firefly was created by Millward Brown, bringing together some of the world's finest qualitative agencies. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single-minded objective: to drive brand success.

From 40 locations worldwide, each office complementing the strengths of the next, Firefly researchers see the world through consumers’ eyes – all the while keeping a 360º perspective on the brand experience.

With equal parts instinct, charisma and passion for their craft, Firefly researchers don’t merely question, they engage.

It’s this blend of expertise and skill that helps Firefly drive brand success for clients, unveiling the elusive and explaining the “why” behind consumer behavior, choice and preference.

The Firefly mission:

We use our in-depth understanding of marketing and consumer behavior to identify true brand opportunities that inspire strategic recommendations to drive brand success.

Brands benefit from Firefly’s cultural understanding of the local, regional and global markets we service. We invite you to take advantage of this powerful synergy of specialties and disciplines across the entire Firefly global team.

To give businesses an edge in this increasingly media-cluttered, consumer-driven world, Firefly has the expertise to uncover truly differentiating insights that drive strategically sound recommendations.

And yet, in truth, it’s more than expertise – we do what we do because our people have a genuine passion for digging deeper, getting closer, and seeing the world from a fresh perspective.

We are engrained in diverse local cultures, passionate about people and how they interface with brands. We are motivated by helping clients better understand their consumers – what they think, feel and act on in their daily lives. It is the pursuit of these details that allows us to deliver illuminating insights for our clients’ businesses.

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