Essenza Consulting Group

Who is the Principal?
Andrew Powell, Essenza’s principal, has over 20 years’ experience working with clients to build strong brands that drive results. He has held senior strategic insights and marketing roles with global consulting agencies and corporates. Andrew also lectures and tutors part-time at RMIT University for the Master in Advertising and Communications program. He has a BBus (Marketing) and BA (Social Sciences). He is a full member of the Australian Market and Social Research Society.

Experience and Expertise
Andrew has developed brand strategy and customer value propositions across a breadth of industries including; financial services, supermarkets, opera, wine, stationery, mining equipment and retail energy. He has held senior executive positions at GE, Coles Supermarkets, Interbrand (global branding agency), Millward Brown (leading brand & advertising research agency) and Synovate (now Ipsos).

What makes Essenza different?
You work with the Principal who has a unique blend of strategic insight, brand strategy and hands on marketing experience which ensures actionable insight translated into strategy to drive results. Extensive industry experience, having worked across multiple categories and tackled many different marketing problems, ensures a fresh, well informed perspective on your brand and business. We treat every project as unique with a customised approach.

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Location and contact